Cambri Secures €3.6 Million Series a Funding Round With Game-Changing Product and Concept Testing Solution for Consumer Brands

Cambri Secures €3.6 Million Series a Funding Round With Game-Changing Product and Concept Testing Solution for Consumer Brands

  • Funding from OpenOcean and Spintop Ventures to accelerate Cambri and its game-changing Saas solution that empowers brands to dramatically reduce the 80% failure rate of product launches.
  • Industry leader Lynda Clarizio joins the Board of Directors, adding vast expertise in enterprise data and analytics. Background in media, advertising and software industries, as well as numerous Board roles and former President at Nielsen US Media.

Cambri, a Nordic-based market research automation and SaaS startup that accelerates product and concept testing of consumer brands, has announced a €3.6M series A funding round jointly led by OpenOcean and Spintop Ventures. Cambri enables brands to rapidly validate, optimize and iterate early-phase product and service concepts 10X faster than traditional methods via its digital SaaS platform and automated access to 100 million consumer panelists.


“I am pleased to join Cambri’s Board of Directors working alongside OpenOcean and Spintop Ventures,” said Lynda Clarizio. “I am excited by what Cambri is doing to revolutionize product and concept testing to better serve brands in bringing product innovations to market.”

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“This is an important milestone for Cambri,” said Dr. Heli Holttinen, Founder and CEO of Cambri. “As we scale internationally and further develop our product to serve our rapidly expanding customer base, the industry knowledge and experience we gain from OpenOcean, Spintop Ventures and Lynda Clarizio will enable us to move even faster and smarter.”

The Cambri solution helps global consumer brands such as Electrolux adopt more robust research and concept testing methods. The leap forward regarding speed and accuracy that the Cambri solution provides means marketing and innovation teams can allocate resources toward only the most desired products.

“The ability to translate a deep understanding of consumer behavior into an online tool makes Cambri exceptional. Cambri’s platform has helped us make better, data-informed decisions faster. As we use Cambri across many markets, it also offers a methodology that removes cultural bias, making results comparable across markets,” said Jessica Adel, Consumer Insights Director at Electrolux.

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“Cambri is growing rapidly, has an expert founder team, and has developed a novel software solution that automates market research, all of which makes the company a great addition to OpenOcean’s investment portfolio. We are excited to see how Cambri will disrupt the massive market research industry and take global leadership in this new category,” said Tom Henriksson, General Partner at OpenOcean.

Sami Niemi, Partner at Spintop Ventures explains, “I have created and launched global products in both small and large corporations and always missed what Cambri brings: they empower product teams to innovate and run best-practice market research directly by themselves with results available already the next day. This allows for iterative innovation just like with digital products.”

Cambri was established by senior market research experts Dr. Heli Holttinen and Dr. Outi Somervuori, who hold PhDs in customer-driven concept creation and behavior pricing respectively, and Dani Kamras who has extensive experience in innovation and market research. The company serves its international client base from offices in Helsinki, Finland; Stockholm, Sweden; and Almelo, the Netherlands.

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