Don’t do business with registrars that make it difficult to leave.
Yesterday, I received a notice from the Wall Street Journal that I needed to update my credit card. I logged into my WSJ.com account and was surprised to see that I’m paying about $40 per month for my digital subscription.
It’s more than I’m willing to pay, so I decided to cancel my account. I found the automatic renewal “button” in my account and tried to click on it:
It turns out that’s not a button. You can’t click on it to change your renewal settings. The only way to cancel your account is to pick up the phone and call them.
My hold time was 20 minutes. And we had phone problems once I connected with the rep, so I have to call again to cancel.
Here’s my position: if a business makes it hard for me to cancel services then they don’t deserve my business in the first place.
The same can be applied to domain name registrars. Some registrars make it easy to get bulk access to transfer authorization codes. Other registrars require you to request them one…by…one.
No matter what those registrars offer, they don’t deserve your business. Don’t use a registrar that’s going to make it painful to leave regardless of what special pricing they offer to win your business in the first place.
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