Data-Driven Digital Marketing Leader Donates Self-Service Media Buying Platform Access and Ad Inventory in Customized Mobile/CTV Campaign, Yielding 13 % Lift in Areas with Highest Rates of Lung Cancer
Stirista, the leader in data-driven SaaS marketing solutions, recently completed a successful pro-bono, customized digital ad campaign with the Ad Council in support of their “Saved by the Scan” initiative with the American Lung Association. The campaign’s mission was to raise awareness of the benefits of early detection through lung cancer screenings and drive users to a lung cancer screening eligibility quiz at SavedByTheScan.org. Targeting areas with the highest rate of lung cancer, including Indiana and Kentucky, Stirista donated ad inventory, critical campaign findings and use of their self-serve media buying platform AdStir.
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“We’re ecstatic to play even a small part in the American Lung Association’s mission to spread the word about the importance of early detection lung cancer screenings to as many individuals as possible,” said Stirista EVP of Product and Marketing Hamid Quayyum. “Collaborating with the Ad Council to implement and manage the campaign, we were able to provide critical insights for future campaigns including more precise targeting and increased engagement.”
In Indiana – a state with one of the highest rates of lung cancer – the campaign yielded a 13% Google search lift for lung cancer screenings during the duration of the four-week campaign with high CTR and engagement rates. Notably, the video content in the campaign for the state received a View Through Rate of 75% or higher based on the unskippable CTV format.
“Being able to drive such substantive results on this lifesaving campaign has been an incredibly rewarding experience,” said Michelle Hillman, Chief Campaign Development Officer, the Ad Council. “From strategic planning to optimization throughout the duration of the campaign, Stirista utilized its market-leading technology to create a highly customizable and effective program that gave us invaluable insight for future efforts.”