Avature, a leading SaaS platform for talent acquisition and management, announces the launch of a full suite of recruiting marketing applications for WeChat. With the new tools, Avature customers will have access to features focused on increasing their social outreach to the leading social messaging app’s 1.2 billion active monthly users, thereby increasing candidate engagement in increasingly competitive job markets in Asia.
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The cross-platform solution allows clients to easily promote open positions and recruiting events on WeChat and send WeChat messages to candidates directly from the Avature platform. The solution has been developed to enable a wide range of recruiting initiatives for Avature’s local Chinese customers and is also used by leading multinationals facing growing competition in the Chinese market, including Pfizer and Walmart.
Features like embedded customizable microsites and landing pages allow customers across the WeChat network to showcase their unique employer brands and target every talent segment, from interns to advanced professionals.
The solution provides a seamless data flow between WeChat and the Avature platform, giving recruiting teams real-time access to key metrics and insights into candidate conversion rates, resource effectiveness, and ROI of recruiting marketing activities.
“The competition for talent in major Asian markets, and especially in China , has never been stronger,” said Dimitri Boylan , Avature ‘s CEO . “Extending our CRM capabilities to leverage WeChat’s extensive network to connect with new candidates greatly enhances our clients’ ability to recruit in these critical markets.”
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