These companies could upgrade to a brand matching or .com domain.
The more I study end users in China, the more I am convinced there is great potential in the Chinese domain market. Many Chinese companies can benefit from acquiring better domains as upgrades.
Such opportunities can be found, for example, in the Top 100 Chinese Multinational Corporations in 2020 list (in Chinese) published by the China Enterprise Directors Association (Ceda) that I came across recently. It shows that a whopping 70% of the multinational companies may need a domain upgrade to join the club of global players.
Here’s the result of my research.
| Ranking | Chinese | English | Domain |
|---|---|---|---|
| 1 | 中国石油 | CNPC | CNPC.com.cn* |
| 2 | 中信集团 | Citic | Group.citic |
| 3 | 中国石化 | Sinopec | Sinopec.com |
| 4 | 中国远洋海运集团 | COSCO | COSCOShipping.com* |
| 5 | 腾讯 | Tencent | Tencent.com |
| 6 | 中国海油 | CNOOC | CNOOC.com.cn* |
| 7 | 中化集团 | Sinochem | Sinochem.com |
| 8 | 中国化工集团 | ChemChina | ChemChina.com |
| 9 | 华为 | Huawei | Huawei.com |
| 10 | 国家电网 | State Grid | SGCC.com.cn* |
| 11 | 联想 | Legend | LegendHoldings.com.cn* |
| 12 | 中国交建 | China Communications Construction | CCCcLtd.cn* |
| 13 | 中国铝业 | Chalco | Chalco.com.cn* |
| 14 | 越秀集团 | Yuexiu | Yuexiu.com |
| 15 | 中国建筑 | China State Construction | CSCEC.com* |
| 16 | 中国五矿 | China Minmetals | MinMetals.com |
| 17 | 吉利 | Geely | Geely.com |
| 18 | 中国电建 | Power China | PowerChina.cn* |
| 19 | 中广核 | CGN | CGNpc.com.cn* |
| 20 | 兵器工业集团 | Norinco | NorincoGroup.com.cn* |
| 21 | 潍柴 | Weichai | Weichai.com |
| 22 | 美的 | Midea | Midea.com |
| 23 | 海尔 | Haier | Haier.com |
| 24 | 洛阳钼业 | China Molybdenum | ChinaMoly.com |
| 25 | 万洲国际 | WH Group | WH-Group.com* |
| 26 | 国家电投 | SPIC | SPIC.com.cn* |
| 27 | 中国华能 | Huaneng | CHNG.com.cn* |
| 28 | 中粮集团 | COFCO | COFCO.com |
| 29 | 中国能建 | China Energy Engineering Corporation | ceec.net.cn* |
| 30 | 绿地 | Greenland | Greenlandsc.com* |
| 31 | 光明食品 | Bright Food | BrightFood.com |
| 32 | 兖矿集团 | Yankuang | YKJT.com* |
| 33 | 首创集团 | Beijing Capital Group | BJcapital.com* |
| 34 | 苏宁 | Suning | Suning.com |
| 35 | 河钢 | HBIS | Hbisco.com* |
| 36 | 中国铁建 | CRCC | CRCC.cn* |
| 37 | 沙钢 | Shagang | Sha-Steel.com* |
| 38 | 中国中铁 | CREC | CRECG.com* |
| 39 | 中国有色集团 | CNMC | CNMC.com.cn* |
| 40 | 紫金 | Zijin Mining | ZijinMining.com* |
| 41 | 中国移动 | China Mobile | ChinaMobile.com |
| 42 | TCL | TCL | TCL.com |
| 43 | 中国宝武 | Baowu | BaowuGroup.com* |
| 44 | 华电 | CHD | CHD.com.cn* |
| 45 | 云投 | YIG | cnYIG.com* |
| 46 | 海信 | HiSense | HiSense.com |
| 47 | 三一 | Sany | SanyGroup.com* |
| 48 | 中国电子 | CEC | CEC.com.cn* |
| 49 | 上汽集团 | SAIC Motor | SAICMotor.com* |
| 50 | 恒逸 | Hengyi | Hengyi.com |
| 51 | 中兴 | ZTE | ZTEHoldings.com* |
| 52 | 如意 | Ruyi | ChinaRuyi.com* |
| 53 | 中国南方电网 | CSG | CSG.cn* |
| 54 | 中集 | China International Marine Containers | CIMC.com |
| 55 | 国机 | Sinomach | Sinomach.com.cn* |
| 56 | 金川集团 | Jinchuan | jnmc.com* |
| 57 | 青山 | Tsingshan | tssgroup.com.cn* |
| 58 | 首钢 | Shougang | Shougang.com.cn* |
| 59 | 上海电气 | Shanghai Electric | Shanghai-Electric.com* |
| 60 | 华夏幸福 | China Fortune Land | CFLdcn.com* |
| 61 | 国投 | SDIC | SDIC.com.cn* |
| 62 | 万向 | Wanxiang | Wanxiang.com |
| 63 | 东航 | China Eastern Airlines | CEair.com* |
| 64 | 云南能投 | YEIG | cnYEIG.com* |
| 65 | 中国建材 | CNBM | CNBMltd.com* |
| 66 | 中国中车 | CRRC | CRRCgc.cc* |
| 67 | 北京电控 | Beijing Electronic Holding Co | BEHC.com.cn* |
| 68 | 华发 | Huafa | cnHuafag.com* |
| 69 | 中国化学 | China National Chemical Engineering | CNCEc.com.cn* |
| 70 | 中国联通 | China Unicom | ChinaUnicom.com |
| 71 | 金风 | Goldwind | Goldwind.com |
| 72 | 协鑫 | GCL | GCL-power.com* |
| 73 | 首农 | CAG | bjCAG.com* |
| 74 | 新华联 | MacroLink | MacroLink.com.cn* |
| 75 | 青岛城市建设 | Qingdao City Development Group | QDCT.cn* |
| 76 | 青建 | CNQC | CNQC.com |
| 77 | 魏桥 | Weiqiao | WeiqiaoCY.com* |
| 78 | 鞍钢 | Ansteel | AnsteelGroup.com* |
| 79 | 北京建工 | BCEG | BCEGc.com* |
| 80 | 浙江能源 | Zhejiang Energy Group | ZJenergy.com.cn* |
| 81 | 中国电信 | China Telecom | ChinaTelecom-h.com* |
| 82 | 新希望 | New Hope | NewHopeGroup.com* |
| 83 | 广晟 | Guangdong Rising Assets Management | gdrising.com.cn* |
| 84 | 铜陵有色 | Tong Ling You Se | TLYS.cn* |
| 85 | 长电 | JCET | JCETglobal.com* |
| 86 | 复星 | Fosun | Fosun.com |
| 87 | 万华 | Wanhua | WHchem.com* |
| 88 | 白银有色 | BNMC | bynmc.com* |
| 89 | 中国信科 | CICT | CICT.com |
| 90 | 大唐国际 | Datang | cdt-zbkg.com* |
| 91 | 东方国际 | Orient International Holding | OIH.com.cn* |
| 92 | 海亮 | Hailiang | Hailiang.com |
| 93 | 北控 | Beijing Enterprises Group | BEGCL.com* |
| 94 | 云南建投 | YCIH | ynjstzkg.com* |
| 95 | 雅戈尔 | Youngor | Youngor.com |
| 96 | 海螺 | Conch | Conch.cn* |
| 97 | 中国黄金 | China National Gold Group | Chinagoldgroup.com* |
| 98 | 上海建工 | Shanghai Construction Group | SCG.com.cn* |
| 99 | 通用技术 | Genertec | Genertec.com.cn* |
| 100 | 徐工 | XCMG | XCMG.com |
* indicates upgrade to a brand-matching .com is beneficial.
67% of the companies are already using .com, so a transition from .cn to .com is natural. For example, CNPC can upgrade from CNPC.com.cn to CNPC .com (parked).
Many companies still fail to understand the importance of brand matching. Instead, they add a prefix or suffice to their brand when selecting a domain. Some examples are Ruyi operating from ChinaRuyi.com and JCET from JCETglobal.com. Ruyi .com (does not resolve) and JCET .com (for sale) would be the desired upgrades.
Sometimes, brand-matching may not be obvious. Look at COSCO Shipping. You may think COSCOShipping.com is brand-matching. However, the company is actually referred to as “COSCO” so COSCO .com would be better. Similar examples are AnsteelGroup.com (Ansteel) and SAICmotor.com (SAIC).
The good news for investors from the west is that you don’t have to own Pinyin domains in order to sell to China. 36% of the companies use English-based domains and only 8% use Pinyin domains. Examples of English-based brands are HiSense, Legend, and Goldwind.
So, you may want to study the list and see if you own any domains which just happen to lie in the upgrade path of some of the companies. Domains that can serve as upgrades are very valuable.
Post link: These 70 large companies can benefit from upgrading their domains
© DomainNameWire.com 2021. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.
Original article: These 70 large companies can benefit from upgrading their domains
©2021 Domain Observer. All Rights Reserved.