CentralNic acquires mystery websites for $6.5 million

CentralNic acquires mystery websites for $6.5 million

CentralNic acquires website network but doesn’t say much about it.

CentralNic logo

CentralNic (AIM: CNIC) announced today that it is acquiring a network of revenue-generating websites for $6.5 million.

The company said it was already monetizing about half the websites’ traffic. The sites should generate at least $2.0 million in revenue per year and $ 1.5 million in annualized EBITDA, so it’s paying a little over four times annual EBITDA.

A press release is scant on details. It identifies the seller as White & Case Ltd. White & Case is the name of a major law firm, but it’s not clear if it’s the same company. I reached out to the law firm this morning for comment.

I also contacted CentralNic’s PR agency this morning for more information about the sites and haven’t heard back at the time of posting.

With so little information about the sites, it’s difficult to put this acquisition in context. CentralNic’s advertising segment monetizes with affiliate offers as well as pay-per-click ads on unused domain names. The acquired sites could be traffic arbitrage sites or “real” content sites that require care and feeding. If it’s the latter, this would be a major departure from CentralNic’s current ad strategy.

I’ll update this story if I learn more.

Post link: CentralNic acquires mystery websites for $6.5 million

© DomainNameWire.com 2021. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

Original article: CentralNic acquires mystery websites for $6.5 million

©2021 Domain Observer. All Rights Reserved.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: