SaaS Awards Judges Share Tips for Business Software Success

SaaS Awards Judges Share Tips for Business Software Success

Judges from business software ‘Oscars,’ the SaaS Awards, share their tips for success today ahead of next month’s 21 May deadline.

The SaaS Awards program has sought out the best in international business software since 2016.

James Williams, SaaS Awards Head of Operations, said: “It’s critical to include endorsements. It doesn’t matter if you’ve been established for decades – or you’re a start-up with a customer base that only exists in projections.”

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“Be creative. Include a powerful case study as part of the supplementary material you’re allowed to submit to the awards program. Everything is treated in strict commercial confidence – blow us away with what you’ve achieved.”

Judge Annabelle Whittall said: “Any metrics applicants can provide are useful – from testimonials to growth figures.”

Lead judge Richard Geary said: “Share the exciting things your organization does on a technical level, too. Talk to the developers behind the scenes and try to communicate what they’ve done that’s so smart.”

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Judge Jason Ford added: “The key word for me is innovation. What is your business doing that’s truly different? Tell us how your software is game-changing.”

The SaaS Awards team was joined this year by volunteer judge Neha Pattan, a senior staff software engineer at Google and SaaS veteran managing a team of over 40 software engineers. Neha is also looking to celebrate “cutting-edge innovations.”

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