Advised by Lime Inc.’s Brad Bao and former Salesforce COO, Rajani Ramanathan, Cere teams up with top blockchain partners to bring decentralized technology to Fortune 1000 companies
Cere Network, the first decentralized data cloud platform backed by Binance Labs, announced the launch of an interoperable SaaS DeFi stack for data-driven businesses. The Cere platform provides hosted solutions and toolsets for optimizing B2B2C commerce, from enabling direct business-to-consumer micropayments and value transfers, to building secure and private bridges across different ecosystems and data science marketplaces.
With pilot partners spanning hospitality, entertainment, and consumer goods industries, Cere’s Decentralized Data Cloud (DDC) platform has spearheaded the adoption of a more ethical, agile, and interoperable process for managing customer data.
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“In the past few months, we’ve learned — alongside our Fortune 1000 customers — that blockchain technologies can unlock tremendous value and efficiency for businesses in today’s world,” said Fred Jin, CEO of Cere Network. “By building a bridge between enterprises and decentralized networks, the Cere platform will be introducing the first viable solution for minimizing the trillions of dollars in fees and locked up payments trapped in the inefficiencies of laggard enterprise systems.”
To further steward the enterprise adoption of decentralized technologies, Cere has appointed two of its early investors to its board, welcoming Lime Inc.’s chairman, Brad Bao, and former Salesforce COO, Rajani Ramanathan, as advisors.
To usher in a new era of customer data interoperability and data agility, the Cere DDC has been purpose-built with customer data privacy and anonymization from the ground up. The DDC provides a secure foundation for the next generation of customer cloud data solutions to cleanly abstract PII and fully encrypt individual data for both privacy compliance and near real-time personalization.
“With their launch, Cere will provide businesses with the tools and services needed to build their own 1st-party customer data ecosystems which not only are more secure and privacy-preserving but will be much easier and faster for developers and partners to directly integrate with,” concludes Rajani Ramanathan.
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