Two signs in a row with new top level domains

Two signs in a row with new top level domains

This is the first time I’ve seen this…

Picture of a man holding his glasses with his eyes open in surprise

I recently visited family in Texas and saw something that caught my eye.

First, I passed a sign for a church that uses the domain name cityreach.church. I’ve come across a handful of churches using .church. I see them online and in reported sales lists. Choosing a .church domain makes a lot of sense for churches, especially if they don’t have the budget to buy the ideal .com domain.

So I noticed the .church domain—no big deal. But then, when I pulled up to the next stoplight and saw the billboard there, I did a double-take. There was an ad for cryptocurrencies, and it showed the domain m.guide. That domain forwards to marketcap.guide, a page with cryptocurrency prices.

I can’t recall ever seeing two signs in a row that contained domains ending in new top level domains.

New TLD usage is growing. It’s not a rocket ship, but it’s growing. Over time, I expect to see more concentration of names ending in .whatever along the highway.

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