ProfitBoss rebrands to prior to $10.7 million funding round

ProfitBoss rebrands to prior to $10.7 million funding round

Company acquired great domain from Digimedia.

Screenshot of

This company changed its name from ProfitBoss to Owner after acquiring

In the early days of a startup’s existence, domain names and brand names often take a backseat to more important considerations such as proof of concept and product development.

Once traction starts to build and funding starts to roll in, branding becomes more important. At this stage, it’s common to see companies perform a simultaneous rebrand and domain purchase.

Some examples include DashDash’s switch to Rows and, SocialSurvey’s rebrand to, and TreatADog’s move to Now, another company is joining those ranks.

Software as a service company PlacePull was co-founded in 2018 by then eighteen-year-old Adam Guild after developing a marketing tool to help drive business to his mom’s dog grooming shop. PlacePull rebranded to ProfitBoss and started to offer a free online ordering system and customized advertisements to restaurants during the COVID-19 pandemic, picking up $3.5 million in seed funding in the process.

Despite reportedly facing bankruptcy during the pandemic in 2020, the founders turned the company around, and this year they made a significant investment in its future.

In June 2021, ProfitBoss acquired and subsequently rebranded. According to DomainIQ’s WHOIS history,’s previous owner was Digimedia, an Oklahoma-based company that maintains a portfolio stuffed with some of the best domains on the Internet, such as,, and

The domain moved from Digimedia’s possession into a privacy-protected GoDaddy account. It’s not clear whether the domain was purchased outright or whether it was a lease-to-own or investment arrangement. I reached out to for more details but have not heard back.

Off the back of’s announcement of its $10.7 million in Series A funding, co-founder and CEO Adam Guild acknowledged the company’s rebrand via Twitter:

The company is smartly using the domain name within its branding. While’s logo simply references “Owner,” the domain appears throughout the website and social media. Speaking of social media, has also acquired the @Owner Twitter handle, which many brands now do alongside a premium domain purchase.

ProfitBoss’ rebrand to signifies a leveling up that gives a better sense of what the company provides while offering an air of legitimacy and longevity to this young brand. Would you rather buy a product or service from or

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Original article: ProfitBoss rebrands to prior to $10.7 million funding round

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