Tequity’s SaaS Client Greenius Online Training Acquired by LMN

Tequity’s SaaS Client Greenius Online Training Acquired by LMN

Acquisition Supports Landscape Management Network’s Continued Growth to Deliver Comprehensive Software Solutions and Training to the Landscape Industry

Tequity, an M&A advisory firm specializing in global Enterprise B2B Cloud, SaaS, and IT companies, acted as the exclusive financial advisor to online training software Greenius, a leader in online training solutions for the green industry, in their acquisition by LMN, a Serent Capital portfolio company and North America’s leading B2B landscape business management software company.

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On working with Tequity, Jay Murray, Greenius Co-Founder and CEO said “I am really glad we engaged Tequity to help us sell our business – they have a deep knowledge of the SaaS market that was invaluable throughout the project from start to finish. I didn’t realize the extent of the due diligence process before we began but Tequity worked with us and the buyer to keep things simple and avoid complications where possible. With Tequity’s guidance I truly believe we were able to achieve a better outcome for the shareholders than if we had tried to go it alone, with a very strategic buyer who appreciates our technology, our customers, and our people.”


Tequity’s SaaS Client Greenius Online Training Acquired by LMN 1

London, Ontario-based Greenius is an industry leader with a proven track record of delivering exceptional online courses for landscape owners. Its team joins LMN immediately, filling an increasing customer need. A recent survey of LMN customers found that 70 percent identified training as a top priority for their employees in the coming years.

Together, Greenius and LMN will create the green industry’s first fully integrated system offering end-to-end training together with comprehensive business management software, providing landscaping business owners everything they need in one system. Greenius will also continue to be provided as a stand-alone offering to customers.

“The addition of Greenius to the LMN family is huge for our customers, and the industry,” said Mark Bradley, CEO, LMN. “We know just how important training is to landscaping leaders and their teams, and with Greenius, we can provide the best available training to help customers meet and exceed their needs.”


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Greenius bolsters LMN’s training capabilities. The company offers hundreds of courses in both English and Spanish each year on a variety of topics to the green industry, including but not limited to maintenance, construction, snow, safety, equipment, supervisor training and more.

Many companies continue to be challenged by skilled labor shortages. With the addition of Greenius, landscape owners using the LMN platform will now have more opportunities to develop team members within their organizations to foster growth and retain employees.

“We could not be more excited to join LMN,” said Arden Urbano, Co-Founder and President, Greenius, who will continue to lead the Greenius team. “We share the same values and passion for customers, and together we will create an experience that will help them take their companies and the industry to the next level.”

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