STRATACACHE announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country’s sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada.
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Erkki is an accomplished sales and marketing account executive possessing extensive experience in both business to consumer and business to business accounts at a national level. At Cineplex, Erkki managed dual roles in client services and business development where he created and executed shopper marketing focused in store digital merchandising strategies and programs for major retail and QSR accounts such as 7-Eleven US, Walmart Canada and A&W Canada. He has developed and executed in-store consumer research and metrics as well as the ROI model for major accounts.
“It’s not often you have the opportunity to bring someone with Erkki’s depth of experience and knowledge on board,” said Chris Riegel, CEO of STRATACACHE and Scala. “Scala has a big opportunity to reach major brands throughout Canada who are looking to invest in technology that helps them address new customer and employee behaviors. Coming from both the digital innovation and client side of projects, Erkki understands requirements and what challenges marketing teams are facing, as well as the importance of working with clients to understand their goals and advise on the technology that will help them succeed.”
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Erkki will spearhead strategy and execution of digital innovation initiatives, focusing on Scala, throughout Canada, including developing retail and QSR marketing strategies and customer experiences, building relationships with clients that help to drive business results, customer research and sales analytics and while delivering organizational leadership. With these skills he will work across the scope of verticals, initially focusing on retail and QSR.
“Marketing and innovation teams in Canada understand the extended value of digital signage, that it’s not just a screen playing an ad,” said Erkki Rajamaki. “We’re helping retailers understand and enhance the end-to-end customer journey, applying insights and analytics to a targeted marketing campaign. Understanding effectiveness and measuring success is pivotal to a successful in-store communications strategy.”
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