Launches New Corporate Logo, Website, and Q-Star User Interface
QTEC Solutions, Inc., a pioneering electronic component obsolescence management company, recently unveiled its new strategic global brand identity.
QTEC Solutions updated its visual identity system to reflect a signal of growth and opportunity. The new and more modern corporate logo, Website, and Q-Star user interface will be applied to new industry sectors and in more international markets, while always maintaining continuity with our highly valued existing U.S. Government and enterprise customers and partners.
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“This rebranding initiative directly reflects our continued investment to better serve our current and future customers, further extending the original vision of our founders, Malcolm Baca and David Pooler,” said John Diedenhofen, QTEC Solutions’ president. “Drawing on the industry reputation and strength of relationships we have already built, QTEC Solutions seeks to increase our engagement within the Aerospace and Defense, Energy, Medical, Industrial, and Automotive market verticals, both domestically and internationally.”
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The new brand system was developed in close consultation with Rivetry Design Studio. “Ultimately, we wanted the new logo to highlight Q-Star, QTEC Solutions’ electronic component obsolescence solution,” said Danny Wethern, Rivetry Design Studio’s founder and creative director. “The logo was designed around the idea of the star being the primary focus, with the ‘Q’ being composed of a star and an orbital circle surrounding it. This helps capture Q-Star’s overarching ability to offer a complete picture of a client’s product and every electronic and electro-mechanical component that goes into it, while still paying homage to the original Q-Star logo design.”