Pure Storage Honored With 5-Star Rating in the 2021 CRN Partner Program Guide

  • As a 100% Channel Centric Company, Pure Delivers an Unrivaled Partner Experience

Today Pure Storage, the IT pioneer that delivers storage as-a-service in a multi-cloud world announced that it is being acknowledged by CRN, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel. The 5-Star rating is awarded to an exclusive group of companies that offer solution providers the best of the best, going above and beyond in their partner programs.


The Pure Partner Program is designed to empower channel partners with everything they need to accelerate their business and drive customer impact with Pure. From day one, Pure has helped partners deliver a better customer experience with innovation and simplicity. By listening to partner feedback on what they need most, Pure delivers continuous program advancements to help partners thrive and move their business forward.

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In the past year, Pure has brought several new program upgrades to Pure partners, including opportunities for increased incentives, new selling solutions for a virtual world, and enhanced offerings for marketing, support, and training. With new programs like Pure WaveMakers to reward leaders in solution selling, training and sales and Pure Rewards VIP to offer redeemable rewards to loyal partners based on their transactions, partners enjoy even more benefits of working with Pure.

“Partners are critical to the success of Pure and our mission is to make their lives easier. We will continue to set a high bar for our partner program, ensuring our partners have best-in-class solutions, technology, and support to exceed their goals and the goals of their customers.” — Andy Martin, Vice President, Global Partner Sales, Pure Storage.

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“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business. CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.” — Blaine Raddon, CEO of The Channel Company.

Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.

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