Experienced Nielsen analytics executive will lead customer success
Engage3, which helps retailers and brands understand, protect, and enhance their Price Image, announced that Morgan Seybert has joined the company as its new Chief Customer Officer. Seybert will lead Engage3’s customer success organization which enables clients to drive quantifiable value from its industry-leading Competitive Intelligence Management and Price Image Management solutions.
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Seybert is a versatile analytics and product leader and has served as a trusted advisor to over 65% of the Fortune 500 fast-moving consumer goods (FMCG) retailers and manufacturers. Morgan joins Engage3 from Nielsen where he served as Managing Director of their US Analytics Business Unit. He led Nielsen’s analytics portfolio that included revenue management, assortment optimization and shopper analytics.
Prior to his six years at Nielsen, Seybert led Trade Strategy and Insights at The Coca-Cola Company, served as a pricing practice area lead with Kantar Retail, and led shopper insights programs with Cannondale Associates.
“Morgan is a proven trailblazer in the pricing and analytics space, having helped many of the world’s leading retailers and brands unlock value through a combination of big data, analytics, and SaaS solutions that impact their bottom lines,” said Edris Bemanian, CEO of Engage3. “We are very excited to welcome Morgan to our leadership team at such a critical time. Organizations today are focusing on pricing and assortment solutions that help them navigate the Covid-19-induced ‘new-normal’. Morgan’s significant analytic experience will enable Engage3’s clients to scientifically track their Price Image and optimize prices to drive store traffic, grow margin, and increase shopper loyalty.”
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“I look forward to working with the team at Engage3 and leading their Customer Success organization,” said Seybert. “Now more than ever, retailers and brands need comprehensive and cost-effective tracking of competitors’ prices and actionable capabilities so they can optimize price, protect loyalty, and drive margin growth. Traditional solutions have proven to be incomplete and ineffective. Engage3 is changing the game with their next generation Price Image Management solution that provides the most complete view of competitive pricing combined with award-winning models to optimize Price Image.”
Seybert received his Bachelor of Arts in Economics and Political Science from Williams College.
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