Enterprise software expert joins company to develop, execute and lead business and strategic initiatives
proteanTecs, a leading provider of health and performance monitoring solutions for advanced electronics, announced the appointment of former Optimal+ (acquired by National Instruments) executive, Uzi Baruch, as chief strategy officer.
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Mr. Baruch brings nearly twenty years of software development and business leadership experience, managing R&D teams and high scale projects at leading, global hi-tech companies. He joined Optimal+ in 2015 as VP of R&D and was instrumental in driving the company’s big data offering, enabling customers to innovate manufacturing through a data-centric approach. Beginning of 2019, Mr. Baruch assumed the General Manager responsibility of Optimal+’s new growth business, leading the Automotive and Electronics Business Unit until the acquisition of Optimal+ by National Instruments. Before joining Optimal+, Mr. Baruch served as VP of R&D in the Enterprise Group at NICE.
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“proteanTecs is definitely in the right place at the right time,” commented Baruch. “The company has introduced visibility from within to an industry challenged with complexities of scale. I look forward to working with the team to formulate go-to-market and value creation strategies that will bring the data revolution to the Electronics, Datacenter and Automotive industries.”
Shai Cohen, proteanTecs co-founder and CEO said: “Data science is the backbone of proteanTecs and what allows us to make transformational monitoring solutions for electronics – at design, production and in field. With Uzi on board, I am certain we can continue the realization of simple and efficient automation processes, based on deep data. I am delighted to have him join the team as we fast-track the market adoption.”
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