- AI-Powered SaaS Solution, Available Now on Facebook and Instagram, Gives Brands’ Social Teams Instantaneous, 24/7 Moderation Superpowers
Today, Amplify.ai, developer of the leading Conversational AI platform, announced the launch of the industry’s first AI-driven Comment Moderation, an industry-first SaaS solution that provides consumer brands access to proprietary social media tools. Brands can now deploy this revolutionary AI-based solution for real-time comment analysis and the choice of prioritized recommendations for team members to act upon or automated actions taken instantly, such as liking positive comments, posting public replies to FAQs, tagging comments for customer support issues, privately replying when appropriate, and hiding problematic comments, such as those containing hate speech.
“Consumer brands are dealing with a pandemic-driven surge in digital engagement, especially in the form of comments on Facebook and Instagram, overwhelming the social teams that must moderate those comments, ” said Mahi de Silva, Co-founder and CEO of Amplify.ai. “Our AI-driven solution uniquely enables Comment Moderation at superhuman scale, delivering the most efficient and the most capital-efficient path to getting the brand’s social media inbox to zero.
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Amplify.ai’s AI-driven Comment Moderation solution is powered by the most advanced Natural Language Processing (NLP) engine, enhanced by Machine Learning across the largest and best consumer-grade conversational dataset, built from over 10 billion digital engagements with over 500 million people around the world. Now, high-engagement consumer brands can listen to and react to input from customers and prospects 24/7 either instantaneously via automation or in an expedited way via prioritized recommendations to their social and support teams.
One of Amplify.ai’s first partners to see the positive impact of AI-driven Comment Moderation is Glamnetic, a well-known beauty brand and leader in vegan-friendly magnetic lashes. After implementing the solution, Glamnetic’s social moderation is now 97 percent automated on Facebook and approximately 30-50 percent automated on Instagram.
“Amplify.ai AI-driven automation provides us with the most forward thinking tools available today to manage comment moderation around the clock more effectively and efficiently, and it has allowed our small social team to focus on high-touch priorities needing human interaction,” said Ann McFerran, Founder and CEO at Glamnetic. “As a result, our social media pages are seeing off-the-charts positivity and a deepening sense of community.”
The new Comment Moderation solution is also available for brands to extend to their influencer marketing communities. Automated Comment Moderation delivers a win/win outcome, protecting and enhancing both the company’s brand and the personal brands of their top creators and influencers. Brands can assess and manage overall online reputation, while data and insights from the platform help brands optimize their custom audience segments for pin-point targeting and re-engagement.