At the ITW 2019 event in Atlanta, GA, a consortium of independent, owner-operated data centers and carrier hotels from the US and Europe have announced the launch of a global network of data centers, The Independent Data Center Alliance (IND-DCA) – to enjoy bolstered marketing initiatives, shared resources, increased sales channels and more.
The association brings together owner-operated data center providers to amplify market presence. The IND-DCA is initiated by iMiller Public Relations. The four founding members of this global data center operator alliance include maincubes (Germany, the Netherlands), DataGryd (New York), Blue Bird Network (Missouri) and Colocation Northwest (Seattle).
The goal of the IND-DCA is to facilitate collaboration between single-digit operating entities and provide access to a broader target market, industry research, “best-in-class” marketing services, increased awareness and more, allowing participants to overcome resource challenges in a competitive market.
“Last year at ITW the concept of the Independent Data Center Alliance was realized, so it’s truly fitting that the initiative’s launch is set to unveil at ITW 2019,” said Ilissa Miller, CEO of iMiller Public Relations and co-initiator of the IND-DCA. “Not only is data our world’s most abundant resource, it is also a key business asset and differentiator. Fostering collaboration between single-digit footprint operators will undoubtedly allow members greater opportunities and success through co-marketing and co-promotion.”
The IND-DCA encourages broader market reach and access to a larger pool of potential buyers by positioning, promoting and bringing the combined assets of its members to market with a unique value proposition. It provides a road map and a go-to market plan for members, helping to establish and amplify brand awareness and generate new leads, leverage shared sales channels, deliver access to industry resources and first-look opportunities at events, offer speaking opportunities and more.
“Above all, we’re dedicated to equipping operators with the tools they need to be more visible and accessible in order to grow and compete more effectively,” added Ilissa Miller. “We welcome global data center operators and carrier hotels to learn more about the many benefits the IND-DCA has to offer.”
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