GoDaddy gets patent for ‘Portfolio-based domain name recommendations’

The United States Patent and Trademark Office issued patent #10,387,959 to GoDaddy (NYSE: GDDY) today.

The patent (pdf) for “Portfolio-based domain name recommendations” provides ways a domain name registrar can select which domain name suggestions to make to a customer.

There are many examples covered in the patent. One is to limit the number of times a domain suggestion is shown to a customer. For example, after showing it five times, the registrar may decide the customer isn’t interested and remove it from future suggestions.

Another embodiment is to show domains that are related to other ones in the customer’s portfolio based on how long the domains have been in the portfolio. GoDaddy discloses that it has found customers are more likely to register domains related to “middle-aged” domains in their portfolio as opposed to domains that have been registered a short amount of time or a very long amount of time.

Although it does not disclose what constitutes middle-aged, it gives an example of marking domain registered more than five years as old and less than one year as new.

The application includes other embodiments related to domain and SEO value.

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