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ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io.
“Since launching ScaleX.ai 3 years ago, a lot has changed. Outbound prospecting has gotten much more difficult. Sales and Business Development Representatives (SDRs and BDRs) have moved from in-office to work-from-home in almost all companies, email and phone outreach doesn’t work nearly as well as it used to, and smart CEOs, CMOs and CROs, agree with the TOPO study, that ABM delivers improved economics and proven results,” said Chad Burmeister,
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According to a recent study by TOPO, a research and advisory firm that helps sales and marketing organizations grow revenue faster, Account-based marketing (ABM) is the hottest topic in B2B marketing.
A few key points from the article:
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There are powerful business dynamics driving the rapid adoption of account-based marketing at high growth companies including:
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