What I Ask Prospective Buyers

I have changed the messaging on my Embrace.com inquiry forms several times. I have gone from offer-request language to price-request language, and I have tried other things in between. Because many of my higher value domain names do not have set pricing, I have moved away from request price language that promises a price in return for filling out the form. Instead, the form is more of an information request form.

When I respond to an inquiry, I provide a bit of information about the domain name so the buyer understands it is a valuable asset. I also request some information about the prospect. Here’s what I ask:

“Can you please tell me a little bit more about yourself and your interest in buying my domain name?”

In general, I am not using these questions as a means to price the domain name based on the buyer and her development plans. I am trying to learn more about the background of the prospective buyer and his plans because of the potential to structure a more unique deal. It can also be helpful in weeding out tire kickers that don’t have big plans for a valuable domain name asset.

Oftentimes, prospective buyers are a bit cagey about their plans. This can also provide a bit of insight, particularly if I am able to determine who the prospect is.

When it comes to hard to replace domain names, I want as much information as I can get in order to maximize the value of a domain name. Learning more about prospective buyers and their plans for my domain names is a good way to get helpful information.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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