United Internet gears up for IONOS IPO including Sedo, InterNetX

Popular domain companies might be part of a new public company in 2023.

Some domain name companies you use might be part of a newly traded public company next year. United Internet plans to spin off IONOS next year with an initial public offering.

The IONOS entity includes a number of companies you’ve heard of, including Sedo, InterNetX, IONOS, Strato, united-domains, Arsys, Fasthosts, and a few others.

United Internet itself is publicly traded with a market cap of just under €4 billion. According to Bloomberg, the company is seeking a similar market cap for IONOS alone.

The company made a pitch for IONOS (pdf) last week.

IONOS accounted for €954 million in revenue in the first nine months of the year, whereas the United Internet entity at large (including IONOS) had €4.4 billion during that time.

But IONOS is growing at a nice clip. Its revenue during the first nine months of 2022 (€954 million) was up 19% compared to the same period a year ago. For the year, it expects 15%-18% revenue growth. In 2021, its revenue grew by 12% compared to 2020.

IONOS has six million customers with an average customer lifespan of seven years. 90% of its revenue is recurring.

In the presentation pitching the IONOS spin-off, the company disclosed some high-level data about Sedo.

It reported that Sedo makes about $150 million revenue per year. The aftermarket sold 48% more domains in 2021 than in 2019. The average sales price in the marketplace was up 9% during that time, and the average brokered domain sale price was up 42%.

Another interesting tidbit: InterNetX says that its automated appraisal service has reduced outflow by about 1,400 domains per month.

Post link: United Internet gears up for IONOS IPO including Sedo, InterNetX

© DomainNameWire.com 2022. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.