Dig deeper and the data are very interesting.
Domain name registrar Namecheap published its 2020 Domain Insights & Trends Report today (pdf).
With over 12 million domains under management, Namecheap has significant data to show registration trends. However, the data are still skewed by pricing. But dig a bit deeper and you can figure out the “real” story.
Start by looking at Namecheap’s most registered domain extensions of 2020:
Much like the data on nTLDStats, a lot of very inexpensive domains are in the top 10. This is despite Namecheap excluding any Famous Four Media registrations because they were offered so cheap.
Did a bit deeper, however, and you can suss out how pricing plays a role. Cheap domains typically renew at lower rates. Here are the domains with the ten lowest renewal rates at Namecheap (all below 20%):
If you take these domains out of the top 10, we’re left…drumroll please… .Com, .Net, .Org. I bet that didn’t surprise you much.
The highest renewal rates this past year were:
It’s interesting to see .link on the list. .Com renewed at 58.97% at Namecheap. That’s well below Verisign’s blended renewal rate in the low 70s, but first-year renewal rates are much lower. Namecheap is a fast-growing registrar so many of the .com domains registered there are newer registrations.
In fact, .com is gaining steam at Namecheap. It represented 37% of registrations in 2019 and 48% of all registrations in 2020.
Another interesting data point in the report is when Namecheap sees the most registrations. Verisign reports that Q1 is its best quarter for registrations. But at Namecheap, August-November are the hottest months.
Finally, a bit about Namecheap’s customer base. Half of its customers have just one domain. Over 90% of its customers have ten or fewer. That’s a sign of a healthy registrar that’s not too dependent on domain investors. In fact, only 0.5% of its customers own 100 or more domains with the largest owning 108,776 domains.
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