New stars at Asia’s Top 1000 Brands reveal domain preferences

Short .com domains dominate new entrants to Asia’s Top 1000 Brands list.

Graphic with purple, cream and pink colors with the words "domain choices" in purple

Domains are meant to be used by end users, so studying Chinese brands may tell us what domains corporate China likes to acquire.

Recently, Campaign Asia-Pacific published Asia’s Top 1000 Brands in 2021. The report lists 57 new entrants from China. After removing Fila (Korean-owned) and Shanghai Jia (domain not found), I studied the remaining 55 Chinese brands by using Baidu to find their domains. The full list is at the end of this post. Let’s start with a summary.

Extension Share
com 82%
cn 16%
me 2%

.com is still king. In other words, .com is the first choice for most Chinese companies, followed by .cn. The .me extension is an interesting case. The food delivery startup Eleme employs it as a domain hack (Ele.me).

Length
Medium 6
85%

Short is still the trend. The medium length of domains (excluding the extension) is 6 characters only.

Language Share
English-based 44%
Pinyin 27%
Numeric 2%
Acronym 15%
Mixed 13%

Interestingly, Chinese companies actually prefer English-based domains. Also, a few brands use mixed domains, such as NewHopeLiuhe.com, which contains both English with Pinyin.

16% of domains are not brand-matching. If you study the list, you’ll discover domains that can serve as upgrades for these Chinese companies. Some examples are Dali Food (Dali-Group.com), Moutai (MoutaiChina.com), and Three Squirrels (3songshu.com).

Finally, there is good news for investors who own only English-based .com domains. In the list, 36% of the domains are English-based domains in .com. This is significant because it means that you can sell your English-based .com domains to a Chinese company. Just make sure you list your domains at a marketplace with retail outlets in China, such as Afternic.

Here’s the full list of new entrants from China:

Company Domain
Meituan Waimai Meituan.com
Eleme Ele.me
Shein Shein.com
Youngor Youngor.com
Bosideng Bosideng.com
Gree Gree.com
Flyco Flyco.com
Galanz Galanz.com
Skyworth Skyworth.com
TCL TCL.com
AirChina AirChina.com
Moutai MoutaiChina.com
Wuliangye Wuliangye.com.cn
Tmall Tmall.com
VIP VIP.com
New Hope Liuhe NewHopeLiuhe.com
Three Squirrels 3songshu.com
Dali Food Dali-Group.com
Hsu Fu Chi HsufuchiFoods.com
Tsingtao Tsingtao.com
SnowBeer SnowBeer.com.cn
Harbin Beer Harbin-Beer.com.cn
DJI DJI.com
Vivo Vivo.com
OnePlus OnePlus.com
Li Ning LiNing.com
Anta Anta.com
Chinese Super League (CSL) CSL-China.com
China Life ChinaLife.com.cn
PICC PICC.com
Ping An Insurance PingAn.com
CPIC CPIC.com.cn
QQ QQ.com
Lenovo Legion Lenovo.com
Douyin Douyin.com
360 360.com
Kingsoft Kingsoft.com
Sogou Sogou.com
Bilibili Bilibili.com
V.qq QQ.com
Youku Youku.com
Alitrip Alitrip.com
Qunar Qunar.com
Tuniu Tuniu.com
Tong Ren Tang TongRenTang.com
Yang Sheng Tang YST.com.cn
Lao Feng Xiang LaoFengXiang.com
Chow Tai Seng ChowTaiSeng.com
Agricultural Bank of China ABCbank.com
Shanghai Pudong Development Bank SPDB.com.cn
Luckin Coffee LuckinCoffee.com
Supor Supor.com
Bridge Pet care bPet.cn
ZTO Express ZTO.com
Meiyijia Meiyijia.com.cn

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