New GoDaddy domain listing wizard generates 350k aftermarket listings

Company introduced tool that enables its typical customer to list domains for sale.

GoDaddy recently made listing domains for sale easier for all of its customers, not just domain name investors. Customers who have unused domain names in their accounts can walk through a wizard to list their domains for sale through the company’s GoDaddy network.

On last week’s investor conference call, GoDaddy CEO Aman Bhutani said:

Our new list for sale tool has also seen an incredible first inning. This tool lets customers with unused domain names list them in our aftermarket and in just three months we’ve seen over 350,000 domains get listed.

I reached out to GoDaddy for more color on this number. A spokesperson told me that this does not include any domains listed directly on Afternic. While the number includes some investors listing their domains through GoDaddy.com, “We’ve seen great momentum from our non-domain investor customer base,” the spokesperson said.

Lots of people who don’t consider themselves domain name investors own unused domain they’d be willing to sell. By making it easy for them to list these domain names, GoDaddy is unlocking inventory and making it easier for other people to acquire these domains.

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