ZoomInfo Will Integrate GPT into Its Go-to-Market Platform

Built with Generative AI, New Advanced Features Will Transform How ZoomInfo Users Find and Connect with Customers

ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, announced it will integrate GPT technology into its platform. ZoomInfo believes this cutting-edge technology will transform the way sales and marketing teams find and connect with their ideal customers, cutting prospecting time and driving more efficient results for go-to-market (GTM) teams.

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ZoomInfo’s data scientists and engineers are working to integrate GPT throughout ZoomInfo’s GTM platform. When complete, the integration should allow users to tell the platform in a few sentences what they are looking for and watch as it surfaces insights that are relevant to their needs at precisely the right time. ZoomInfo expects that Generative AI, combined with ZoomInfo’s trusted data, will deliver real-time insights on who to engage with, when to engage with them, and what to say.

“The software world is abuzz over what the future of products like ChatGPT can bring, and we’re thrilled to invent the future of go-to-market with generative AI,” ZoomInfo Founder and CEO Henry Schuck said. “When this integration is complete, our customers will be able to use GPT to shorten cold emails, isolate a call to action from a sales call, and much more.”

ZoomInfo has already incorporated GPT into its GTM plays and plans to use it to power advanced features such as suggested contacts and automation across engagement channels. Click here to get a preview.

ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security.

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