transcosmos Releases LINE-Web Cross-Channel Content Delivery Platform Feature to Its SaaS DEC CMS

Unifies admin pages for website operations and LINE messaging. No more bothersome dual management!

transcosmos inc. hereby announces that the company has released a new LINE messaging feature on “DEC CMS,” its proprietary SaaS digital marketing platform. The new feature helps clients deliver consistent corporate messages across channels, and solve challenges they face in delivering cross-channel customer communication.

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With over 84 million users, LINE is becoming an essential communication tool in our daily lives as a social infrastructure, and now it is also becoming a significant marketing channel for businesses to build solid customer engagement. Yet, most companies use a different tool for their website operations, meaning they need to manage two different admin screens, one for sending LINE messages and the other for operating their websites, the ultimate landing page and one of their customer touchpoints. This dual management process has been posing a challenge for businesses to manage their users across channels effectively and consistently. (*Source: Line Inc. research on LINE app monthly active user counts as of the end of June, 2020)

Recognizing this, transcosmos developed and added the LINE messaging feature on “DEC CMS,” its powerful platform that assists clients in operating their websites. With the new feature, “DEC CMS” enables clients to integrate their admin screen, manage content centrally, and deliver one-to-one communication by using the same user attributes across channels, thereby helping clients increase operational efficiency and maximize marketing performance.

In addition, by connecting Form, My Page and other the existing features of “DEC CMS” with LINE, the upgraded “DEC CMS” makes it easier for clients to achieve the following initiatives at speed. Ultimately, the platform helps clients take their marketing activities to the next level, and accelerate and automate the processes.

• Create a questionnaire page that users can fill out on LINE, and deliver segmented messages based on user attributes gained from the questionnaire.
• Auto-send messages when you post content on your website that fits user’s preference.
• Auto-send messages based on the changes made to user information and status on My Page (shown after user logs in).
• Auto-send messages when you update information on products and services that users have registered on your website as their favorites.
• Show personalized key visuals an banners on your website according to the banner that the user tapped on LINE message.

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transcosmos will continue to build a closer partnership with Acquia, the company that delivers “Acquia Open Digital Experience Platform,” on which DEC CMS is built. With the aim of offering a pleasant environment for users, transcosmos will develop and deliver higher quality services at a greater speed than ever before, and drive platform strategy in the Japanese digital marketing sector by leveraging the combined strengths of the two companies.

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