EveryAction Invests in Innovation With Acquisition of Mobilize

EveryAction announced today that it has acquired Mobilize. With this acquisition more nonprofits and advocacy organizations will be able to leverage EveryAction’s best in class CRM products with Mobilize’s industry leading supporter engagement platform.

EveryAction, a leading provider of technology to nonprofits with a platform serving over 15,000 organizations, announced that it has acquired Mobilize, the events management and volunteer recruitment platform that connects mission-driven organizations and their supporters. The acquisition follows EveryAction’s strategy of bringing together the best people, and giving them the right resources to create the best products that provide the most value to nonprofits and advocacy organizations.

This acquisition will allow organizations to take advantage of complementary best in class systems for online and offline organizing, virtual events management, and workflow automation. In a short period of time Mobilize has built a network of 3,000 organizations and 4 million volunteers. By combining that audience with EveryAction’s existing FastAction network of more than 100 million profiles, nonprofits and campaigns will see higher conversion rates and more holistic engagement from their supporters. Additionally, Mobilize clients will be able to easily connect with the EveryAction Digital, Development, and Organizing products, and EveryAction’s unique CRM – the only nonprofit-focused unified CRM on the market capable of serving large nonprofits.

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EveryAction and Mobilize have an existing robust integration that has been used at scale by thousands of mutual clients. Mobilize is the fastest-growing volunteer network and events platform for mission-driven organizations. In less than 3 years, they built an innovative platform for volunteer engagement that presents opportunities for action to volunteers and lifts up events to their shared volunteer network. This dovetails into a more robust picture of supporters within EveryAction, where nonprofits can understand what drives supporters to engage, volunteer, donate, and take action. Nonprofits are then able to tailor opportunities based on interest and history of engagement.

“We are so excited to join forces with the talented and innovative Mobilize team, to have both companies’ clients access network effects and other benefits, and to expand the number of nonprofits they serve,” said Amanda Coulombe, General Manager of Organizing of EveryAction. “Our teams have had the chance to work together closely for years delivering value to our many shared clients, the combination just made sense.”

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“We’re excited to bring Mobilize’s incredible platform, network, clients, and team to the EveryAction family. Mobilize has become a truly irreplaceable part of the ecosystem. We look forward to continuing to rapidly grow Mobilize and add to the nonprofit community,” said EveryAction CEO Stu Trevelyan.

“EveryAction has built the best platform for the nonprofit market, and we’re thrilled by the opportunity to add Mobilize’s innovative product to the platform” said Alfred Johnson, Mobilize’s CEO, who will continue to run Mobilize as a unit of EveryAction. “EveryAction has a large and fast growing client base that will benefit from our platform and supporter audience of millions,” added Mobilize President Allen Kramer, who is joining as EveryAction’s Deputy General Manager of Organizing. The full Mobilize team will stay on in the newly formed division.

With annual revenues of over $70M per year, EveryAction is one of the largest and fastest growing providers of software to nonprofits. EveryAction and Mobilize are proudly Made in the USA without offshore development.

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