Datto Hosts First MSP Marketing & Sales Day

• Workshop will cover sales and marketing best practices with actionable takeaways to help MSPs grow revenue in 2021

Datto Holding Corp., the leading global provider of cloud-based software and security solutions purpose-built for delivery by managed service providers (MSPs), announced it will be hosting its first ever virtual MSP Marketing & Sales Day on May 20th.

“We often hear from partners that sales and marketing are a real challenge. They know their businesses, but don’t always know how to find new clients, and position themselves to make the most of those opportunities”

Historically, MSPs have struggled with sales and marketing efforts, often citing the lack of in-house resources and technical backgrounds as reasons. Last year, on top of the pandemic, Datto’s Global State of the MSP Report revealed that “Sales & Marketing” is still one of the main issues keeping MSPs up at night. In response, Datto developed a simple framework to tackle these areas and packaged that knowledge into an event tailored for MSPs.

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Datto’s MSP Marketing & Sales Day is an interactive and educational event focused on the resources, tools, and best practices needed for MSPs to grow (and preserve) revenue in 2021. Tailored in a similar fashion to Datto’s quarterly MSP Technology Day Series, MSP Marketing & Sales Day will include a virtual trade show with interactive booths where MSPs can learn about valuable tools from integrated third-party vendors and engage with Datto experts. MSPs will leave the event with actionable resources to help build and scale sales and marketing successes.

“We often hear from partners that sales and marketing are a real challenge. They know their businesses, but don’t always know how to find new clients, and position themselves to make the most of those opportunities,” said Matt Richards, Chief Marketing Officer at Datto. “Our commitment to our partners and to the channel has always been to provide the best support for the entire MSP ecosystem, and it’s with that in mind we created MSP Marketing & Sales Day. Our goal is to help MSPs evolve their marketing and sales efforts within a simple framework so they walk away feeling confident they have what they need to tackle organic growth challenges, especially as marketing trends evolved this past year.”

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During this event, MSPs will learn directly from industry peers as well as Datto’s Go-To-Market subject matter experts on topics that include:

• Prospecting and lead generation strategies and techniques
• Defining the sales and relationship management process
• Positioning yourself as a trusted advisor to clients and prospects
• Providing value after the sale